We hear the song "Black Betty" by Jam Jam [..whoa, black betty (bam-A-lam) ... whoa, black betty (bam-A-lam)] as we are shown a lush forest scene of sun beams falling upon mossy logs and green plants. A firefly buzzs overhead, then a line of black beetles is shown walking. A lone black beetle with a doubled white racing stripe zooms past the other beetles and through a series of forest settings. Slow-motion close-ups are used as it jumps over dirt mounds, evoking dirt racing motorsports. Mushrooms, fights praying mantis, a centipede, are passed.
Another shot shows the beetle on a small cliff, skidding around the corner then past and through a group of ants in close-up. The beetle shoots out along a barked log on the edge of a golden meadow. It jumps and glides to a landing among ripe dandilions and green grass, landing on a flat rock in profile. The scen fades to dark but as it does the outline of the beetle's carpace is highlighted and transformed into the line of a Volkswagen Beetle car.
Words on the car's profile line say, "The 21st Century Beetle Coming this fall." Cut to the VW logo with "That's Das Auto" and vw.com under that. The "That's" then fades out.