We start out with a man inside a coffee shop. We see him through a window that lists: Coffee, Espresso, Capuccino, Latte, Mocha, Dark Roast, Organic Blend, Hot Tea, and Iced Tea. Our guy has a satchel bag across his chest. The young guy behind the counter is trying to get him to buy a super-large 72oz coffee. Our guy holds up his large coffee when he indicates he doesn't need the huge coffee. We then switch to shots of him walking around city streets. We see a shot of a middle-aged guy slumped across a stack of newspapers. A dog is next to him, drinking out of what looks like one of those 72oz plastic mugs. Our guy looks non-plussed, or perhaps bemused. Another shot shows a man with a sign strapped over his body. He's selling "UP-N-ADAM VITAMINS". He's got a big jug of them in one hand, and leaflets in another. Our guy then walks past a "Wakey's Drugmall". Then, while he stands waiting to cross the street, another guy rests his sleepy head on his shoulder. Our guy doesn't really react, though. Then, we see a picture of a man and woman resting on their sides on a Sleep Number bed. The woman has rainbow colored patches superimposed over her mid-section and upper body. We see a white digital number change from 95 to 80 as we zoom in on her. Then, 65 and the colored patches dissolve into a cool blue glow under her as she sleeps. Then, 50 and 35. Then, the 35 is circled by a glowing white light and we pan out and transition to a remote control that has 35 in it's display. The caption reads, "You Can CUR TIRED ®". We see the Sleep Number logo, "by SELECT COMFORT". Another caption reads, "Over 450 Select Comfort® Stores nationwide 1-800-sleepnumber sleepnumber.com".

Transcript

Hey, if you upgrade that to a monster caf 72... BAM! You get yourself a free mug with that. I'm OK. *piano playing tune of "what the world needs now"* The world doesn't need a better way to stay awake. It needs a better way to sleep. At the touch of a button, Sleep Number Beds adjust firmness to relieve pressure points, giving you more deep sleep. You can cure tired. Take control. Visit a Select Comfort store, or call 1-800-sleepnumber.