A bus drives by to reveal a man fast asleep inside a bus shelter. He has missed his bus. Standing next to him is Abraham Lincoln. Sitting next to him is a beaver and a person in a shiny brass diving bell. The beaver is using a Blackberry. He talks to the sleeping man, waking him up. The beaver has a taunting tone, but Abe Lincoln is more compassionate. The person in the diving bell just sits there reading the paper. They chit chat about him needing sleep and considering a sleep aid. Lettering comes over the top of the screen, "your dreams miss you". Another bus comes and we see the Rozerem logo on the side. It says "ramelteon" under it. A caption pops up that says, "Approved in adults with difficulty falling asleep. Individual results may vary." then it scrolls up to show another caption above the bus, "shows no potential for abuse or dependence in clinical studies". Next a shot of a newsstand with the man behind it fast asleep. Captions read: 1-877-769-3736 www.rozerem.com, and By prescription only. Another shot shows a woman in a store window with manikins, she's slumped over asleep. Then a shot of people walking about a city street, one man just stands there in a daze. A caption reads, "See our ad in Prevention magazine." The man, Doug, arrives at work apologizing for being late to an silver-haired woman. She walks away being followed by a blue pony. Finally, in an extended segment, we see Abe Lincoln and the beaver on the bus, where they left Doug. They are waiting. Abe is knitting a green scarf with moose on it. A caption reads, "they miss you".

Transcript

*sound of bus driving by* Snoozed your bus again. The boss is not going to be happy. He's already got enough on his mind. Yeah. I'm still not sleeping. No, you don't say. We just want you back. Listen, chief. Doug. Whatever. It's time to call your doctor. If I need a prescription, I don't want to get hooked. No worries, there's something different. Lets go, I need a latte. When you can't sleep, you can't dream. That's why there's Rozerem. The first and only prescription sleep aid that in clinical studies shows no potential for abuse or dependence. That means you can take it as long as you need it, and stop when you don't. Your doctor can explain why Rozerem is so different. Don't take Rozerem if you're taking Luvox (luvoxamine) or have severe liver problems. Avoid taking it with alcohol. Don't drive or operate machinery until you know how you'll react to Rozerem. Rozerem may affect some hormones. Consult your doctor about how this may affect you or if your insomnia doesn't improve. Take Rozerem right before bed. Side-effects may include drowsiness, fatigue and dizziness. Sorry I'm late, I haven't been sleeping. Tell me about it.

For me... No. It's time to ask your doctor about Rozerem.