The Oscar Mayer Wienermobile is traveling quickly along the highway. We switch to the inside of the Wienermobile as the driver and passenger explain where they are going. The Wienermobile pulls into the hotel where the U.S. Spelling Bee is taking place. Now, we see a series of scenes of kids in the spelling bee (on a stage with other kids, numbers around their necks, in front of judges). Different cute kids of various ethnicities sing the classic Oscar Mayer jingle. Finally, as the jingle gets to the end where they actually spell "bologna", a girl starts to spell it, then asks the judges for a definition. The judges talk about the quality of the bologna (a clever way to interject this). Then the girl spells out bologna with no problem and everyone claps. Finally, a shot of the Wienermobile traveling on to some other location.

Transcript

Today we're going to the US Spelling Bee to find out... The correct way to spell Bologna. My bologna has a first name, it's O S C A R. My bologna has a second name, it's M E Y E R. Oh, I love to eat it every day. Cause Oscar Mayer has a way with... B, O... may I have the definition? Quality beef, and no fillers. B, O, L, O, G, N, A! *clapping* You can count on Oscar.