The scene opens with a blue to black gradient background as "motel6.com" is typed out, letter by letter near the bottom. A school of fish swim by. As the voice-over goes on, computer graphics fish are swimming past. The fish mimic the "follow the crowd" phrase as one chases a school. Finally, a jellyfish with the Motel 6 logo starts to bubble-up from the bottom. A computer pointer arrow swings around through the scene. The shots transitions smoothly to a motel 6 button and the arrow pointer clicks it.

Transcript

If you want the best place for the best rates, just follow the crowd to Motel 6 dot com. Think there's an easier way to book a room? Don't hold your breath. Motel6.com, we'll leave the light on for ya.