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MiraLAX




Description


A blonde woman in a white shirt is talking to us about constipation. Behind here it is purple. Then we see a shot of various constipation products. We can see torso, her hand pass above the boxes as she displays them to us. The boxes shown are not recognizable brands, but generic looking pill bottles and boxes. Their shapes and colors are reminiscent of brands. We see words like "FIBER" and "LAXATIVE" on some of them. A caption reads, "Based on OTC active ingredient". Next, we cut to a close-up and slightly overhead shot of the woman against a strong purple background. The word "TODAY" is shown in a caption next to her. Then, we see the MiraLAX bottle coming at us slowly, and a caption that reads, "Now available without a prescription". A skin peals off the dull prescription MiraLAX bottle to reveal a brighter, more purple bottle with a red cap. We see the woman again, standing in front of a purple curtain. A set of wavy lines is drawn around her as she talks. There's a quick close-up of her face as she speaks. Then a shot of the new purple bottle is shows with the caption, "Today's Medicine for Constipation".

Transcript

Constipation sufferers, you know there hasn't been a new laxative in over 30 years. But today, MiraLAX is available without a prescription. MiraLAX works differently and it restores your bodies natural rhythm without causing cramps or gas. MiraLAX, today's medicine for constipation.




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  1-May-2007 2:12pm created by bill
  19-Jun-2007 2:13pm last update by bill


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