A young boy in close-up is talking to us. He has an orange shirt on. Above his right eyebrow, he has a scar. His ears stick out a little too. We see him rubbing his scar with his finger as a caption reads, "DRAMATIZATION". The cute little kid continues to talk to us, then a banner comes up on the lower part of the screen. It shows the Mederma for Kids box with a dark purple bar. On the other side of the purple bar it says, "%1 pediatrician-recommended product for kids' scars www.medermaforkids.com ". When the kids stops talking, he pulls a mask off his face. The mask has the scar, but the real kid's scar is no longer visible. The kids smiles. A narrator gives us the final messages.

Transcript

I got a scar after my stitches came out. Mom told me to rub Mederma for Kids on it every day to help make the scar softer and smoother. It's the first and only scar product just for kids. Mederma for Kids, number one pediatrician-recommended for kid's scars.