This commercial starts with a close-up of cheese. The words "LETS GET READY TO CRUMBLE" come shooting out of a centrally located cheese hunk as a wrestling-like announcer says the words. The cheese and the whole scene shakes, then the cheese burst open with bits flying everywhere. After the cheese settles, we see a package of Craft Natural Cheese Crumbles is inside the large hunk of cheese. We then switch to so fast-moving scenes of people cramming their faces with cheese crumbles. They are happy. Then, the crumbles are drizzled lightly over a sprawling salad. Another quick shot of the Crumbles package. Then, a scene where a young black boy sitting down to a meal with both of his parents grabs the Crumbles, tossed his head back and drops a couple nuggets right in. As they say "crumbled right off the block" we see cheese bits bouncing around on a plate, apparently falling. They look like popcorn. Then, there's a sweeping shot of some sort of cheese enchilada-like thing, while a fork pulls a cheese hunk of it away. The mother from the last scene pulls a fork out of her mouth and smiles. The cheese had made her happy. We then see some Crumbles being dropped onto a bowl of chili. Then, we see the large cheese hunk with Crumble pieces falling over it. Now, a blond woman puts on an expression of excited happiness as she pulls a fork out of her mouth. Presumably, the cheese had made her happy as well. A close-up of salad-like-stuff getting crumbles dropped on it. Then, back to some person stuffing their face with crumbles right from the package, big smile. The boy happily sticks his hand in the Crumbles bag now. Back to the shot of the cheese block, exploding again. Then, a shot of the two bag for the other flavors.

Transcript

LETS GET READY TO CRUMBLE. Craft natural cheese crumbles. Their crumbelievable. Kraft Crumbles, intense nuggets of real Kraft cheese crumbled right off the block. To give your favorite foods, the big cheese taste you love. That big cheese taste the blows you away. Their crumbelievable. Kraft Crumbles, good, their crumbelievable. And, try Crumbles in Italian and Mediterranean blend.