We see a close-up of a middle-aged man's closed eye. It opens as we hear an alarm clock beeping. The next shot shows him looking at his alarm clock. He walks toward us and is apparently looking in the mirror. His hair is all grey. He turns his head to see it. We see a shot of him in a darkened room, sitting on a couch, alone. He looks uneasy. Now, he's by a window that is covered in ash. He wipes some of it away with his hand and see see blue sky behind it. The window explodes against a multi-colored sunset. Then, we switch to a shot of the Just For Men box as the announcer tells us all about it. There's another shot of a man with a target zooming in on the grey hair on his head as his head turns. His hair turns brown. Now, there's a scene of a group of people and our guy with brown instead of grey hair walk in to join them. His uneasiness is gone. He's smiling and happy. We see him kiss the cheek of one of the women, then laughing with one of his black guy friends. There's more laughter and merriment. Finally, a shot of the box again, as a ton of other boxes spread out behind it on either side, showing various different color choices, presumably. A title reads, "STAY IN THE GAME" while at the bottom the website address (justformen.com) is visible.

Transcript

One morning you wake up and there it is, gray hair. And you wonder, will people see me for who I really am? How do you break out of that? *window smashes* Just for Men stops graying from hiding who you are. Easy, with 5 minute, target grey technology. Today's a whole new ballgame, and then you wonder, "Why did I ever put up with grey hair?" Let the real you come through. Stay in the game with Just for Men.