We're on an elevator with a grey-haired guy. There are lots of other people on the elevator with him, they look younger, happier. He looks worried, old. You can see him looking at himself in the chrome reflection of the elevator button panel. He pressed a button, and PANIC! The elevator starts to drop very quickly. The floor numbers are ticking off like crazy! The elevator is falling. The old grey-haired guy is going to die. He reaches for the stop button and presses it. Next we see the "Just For Men" box and we hear a soothing voice telling us that it's going to make everything better. Then, there's a target over some guy's hair. The hair magically turns brown, no more grey. The guy gets off the elevator now, with brown hair. He doesn't look old anymore, or worried. He's happy and he's hanging out with his young and vibrant friends in the office. They seem to be architects or something. Everyone has bright colored clothes on too. He shakes someone's hand. Finally, there's a shot of the box again, then we see tons of boxes behind it, showing all the different colors you can dye your hair.

Transcript

One day you find it's not business as usual. Your hair is grey and you wonder, "Will people still see me as a valuable player, is my career going down?" *elevator crashing* How do you stop that? Just for Men stops graying from hiding who you are. Easy, with 5 minute, target grey technology. Now, doors are opening, and you wonder, "Why did I ever put up with grey hair?" Let the real you come through. Stay in the game with Just for Men.