We see a close-up of a spray nozel as it comes on and sprays water. A metal play shifts and clanks as it falls down into position, releasing a car's tire which is on a roller. We start moving forward, seeing the view from inside the car. We are inside a car with a couple moving through the car wash. A sign moving past us reads, "DO NOT QUESTION YOUR CAR COMPANY". Water sprays a window to reveal the word "CONFORM". As we move further forward into the car wash, the hanging red and blue striped rubber reads "ACCEPT LESS". Now deep within the car wash with soap suds densely covering the car, we see, "OBEY" on the windshield, etched out of soap. We see the words "small", "practical", then "dull" in various locations. A car wash attendant hovers and we see "Boring is", then "Sexy", then "comply".
There are then a series of white against flashes of black letters saying, "HAVE", "OUR", "BRAINS", "BEEN", "CARWASHED?". The car stops with a slight jolt. We see the young couple inside, emotionless. Another white screen says "SNAP OUT OF IT." and we see a rotating view of a red Hyundai Elantra as an announcer (Jeff Bridges) says, "Fight the compact car conspiracy. The 40-MPG ELANTRA from Hyundai." (the same words are shown on screen). The the words "THING ABOUT IT." In small text it reads, "2011 Elantra 29 City/40 Hwy. EPA Estimates. Actual mileage may vary." The Hyundai logo is shown with CompactConspiracy.com under it.