This advertisement opens with a woman in a yellow shirt pointing at us and asking if we've tried Honey Bunches of Oats. She is wearing a red hard hat as well. She's standing in the doorway of a large tour-bus-like vehicle. She then clothes the door, and we see the side compartments close as well. After a brief shot of the people inside, the tour bus drives away. It then makes a stop at some train station in a generic town. The people in the tour bus, all wearing yellow shirts and red hard hats, accost people at the station who are busily walking. Surprisingly, these people stop and show a keen interest in the cereal bowls that are thrust at them. The hold the bowls with reverence and anticipation. In a close-up, the first, formerly busy woman makes an "mm" noise as show chews. Next the African-American couple is shown, the husband swallows then says how much he likes them. We're then shown some close-up shots of the cereal, a spoon pulls out some and moves extremely close to the camera lens. We see the flakes, clusters and almonds, all bigger than someone's head. Back to the lady who had been in a hurry. She really likes it. Now, some bald guy. Then, the black couple, the husband tells his wife she'd like the cereal. The bald guys says he's taking it with him. The tour bus then drives away in the final shot.

Transcript

Have you tried Honey Bunches of Oats yet? One spoonful is all it takes! Would you like to try some Honey Bunches of Oats? Would you like to try some Honey Bunches of Oats? Mm. Oh, I like these. It's a perfect combination of crispy flakes, crunchy oat clusters, and a touch of honey in every spoonful. This is really good. Mm. You would really like these. I'm gonna take this with me. OK. Alright? Alright. One spoonful is all it takes!