We see a shot of a young man bending over to put a grocery bag in the backseat of his car, a sedan. He looks utterly bored. The bag falls over onto the floor. Next, we see him at a fast food drive-thru. Then, he's inside a car wash. He has a blank expression on his face. At a self-server gas station we see him again. He turns to see a Ford Escape near him. People get into it, they look happy. Now, we see a montage of various shots of the the Ford Escape driving around in the country, through mud, with people inside, sunroof open, through some wetlands, around some roads. The Escape drives by the poor, bored sedan guy who is still at the gas station. There's a close-up of "Hybrid" on the back of the Escape. It says "UP TO 34 MPG". Now we see the Escape on a grassy hill. Happy people just got out of it, they are walking away off to have fun in the country. The final shot shows the classic Ford logo with "NEW 08 ESCAPE" under it. Under that fordchallenge.com appears.

Transcript

You didn't buy your sedan for the excitement. You bought it from gas mileage. But, what if you could get all the mileage of a sedan plus the excitement of an SUV? Introducing, the new 2008, Ford Escape. With up to 28 miles per gallon. And, Escape Hybrid, the most fuel-efficient SUV on the planet. Take the Ford challenge and find out why Escape gives you more fun per gallon.