We see some nice men working in an orange grove. There's a shot of a red truck, with crates of orange juice cartons in it. It's being loaded by the middle-age guys in the field. We go in for a close-up of one of them a he loads another crate onto the pickup truck. A hand reaches out from a nearby orange tree. The man picks up a carton of orange juice and gives it to the hand. He doesn't even look at the hand as he does this. Next, we see a woman pulling the very same carton of orange juice from a supermarket shelf and puttin it into her shopping cart. Then, we see three woman bending over a reaching deeply into the refridgerated supermarket shelf. Then, on the grove side, we see various nice guys in hats handing out the Florida's Natural orange juice cartons as the camera scans down the line. Another shot shows one of them picking up a carton in each hand and holding them up on either side of him to give to hands there. There are more shots of women in the super-market and guys in the grove handing off cartons of juice. One is thrown to a hand. The final shot zooms in on a plaque on the side of a shopping cart that shows a Florida's Natural carton being handed off from a grove worker's gloved hand to a womans. A box says, "It's as close to THE GROVE as you can get".

Transcript

At Florida's Natural, we are a small co-op of growers. Our premium orange juice comes just from our fresh oranges, not from concentrate. So, the best orange juice comes straight from our hands to yours. Florida's Natural, it's as close to the grove as you can get.