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Fidelity




Description


A grandfatherly man sits next to a young boy on the deck of what looks like a beach house. There are a few surfboards visible nearby. The grandfather is talking to us about investing. The little boy seems to be just waiting. We see a close-up of the boy, almost pouting, though he's hanging in there. Then a close-up of granddad. He's still talking about investing and it's clear he's loaded now. He talks about college and spoiling the kid. Finally, he addresses the kid and
asks if he wants to go surfing. The kids says two words, then gets up quickly to go. It's a brilliant moment in child-acting history. As the kid leaves the scene, the shot changes to a white-background and green Fidelity logo. It says "Smart Move" on the logo and "Contact Fidelity or your own advisor".

Transcript

I've been investing with Fidelity since before he was born. Well, actually, long before you were born. Oh. My guy knows what he's doing. We invested for our first house. We, uh, put his dad through college. I made sure we always had enough to spoil this one. You have no idea what I'm talking about, do you? Nope. You want to go surfing, don't you. Yeah. Go ahead. No matter what kind of investor you are, Fidelity can help you make a smart move.




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  29-Apr-2007 10:25am created by bill
  11-May-2007 8:37am last update by bill


Actions:   [history]

joelbrincefield@tgmail.com
posted 7-Jul-2007 3:33pm

what is the song at the end of this commercial?
Anonymous
posted 9-Jul-2007 1:04am

It is "Inside Thing" by Paul McCartney.
Anonymous
posted 9-Jul-2007 1:56pm

Its actually "Let 'em in" by Paul McCartney.




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