A woman wakes up in bed to her buzzing alarm. A bran muffin is next to the alarm clock. After she turns off the alarm, she takes a bit of the bran muffin. Next, a woman at a desk pulls a raw carrot (with stem) out and chews on it as she reads some work papers. Next we see her in a car dropping off her kids with broccoli in her mouth. A soccer ball is visible on the passenger seat. Now she's at the gym on a treadmill eating an apple. She checks her watch as the voice-over narrator asks, "what else would you have time for?" We cut to a scene of a bottle of Fiber Choice dropping 2 large flat pills into a hand. One is light green the other is light purple. A caption reads, "USE AS DIRECTED". A shot of the Fiber Choice bottle is show with the text "180 Grams" on the right. The bottle says, "Chewable Tablets Most Fiber > Sugar Free Assorted Fruit". Another shot shows the Fiber Choice bottle next to a growing stack of 3 generic fiber bottles on the right. Next is a close-shot of the "plus Calcium" bottle. We pan back to see it next to a 14oz glass of milk. The 2 pills are next to it, looking very small in comparison. The final show shows both Fiber Choice bottles with "The Smart Choice® www.fiberchoice.com" about them. In the background is the office setting, out of focus.

Transcript

*alarm buzzes* Are you getting enough fiber in your diet? To get the 25-30 grams of daily fiber recommend for on-going good health, what else would you have time for? That's why there's great tasting Fiber Choice, the chewable fiber supplement. Each bottle contains 180 grams of fiber. You'd need more than 3 bottles of fiber pills at 3 times the price to get the same amount. And, now try Fiber Choice plus calcium, with as much calcium as 14oz of milk in each dose. Fiber Choice, original and Plus Calcium chewable tablets.