An intense man speaks directly to us in a tense voice. Around him we see some captions that say, "1-800-DIRECTV" and "directv.com". A circle in the lower right corner counts down the seconds from 30. They move to a close-up of the man. Then they show banners that say "150 HD Channels" and "3 x more than cable" as he says these things. Then we see $29.99 by itself across the whole screen. Back to the intense guy, with banners that say "no start-up costs", "no equipment to buy", and "free professional installation". Then a shot of a "FREE HD receiver DVR upgrade" with spinning picture of the device. The finally shot is a close-up of him saying "call now".

Transcript

Stay focused for the next 30 seconds. It's all the time I have to tell you the truth about HD. Cable wants you to believe they are keeping up with HD capacity. They're not. DirecTV will be offering up to 150 HD channels. That's three times more than cable. Call now, to get packages starting at only $29.99 per month. There are no start-up costs, no equipment to buy, professional installation is free. And, receive and free HD receiver or DVR upgrade. Call Now.