A young man and young woman (college age, perhaps), sit on a long stone bench in a park-like setting. The young man as a large twisted soft pretzel in his hand. The woman sits cross-legged. She has a small plastic container. She pulls a small piece of something (from their conversation we can deduce it's a Dib) and places it in her mouth. He shows interest, so she pours a couple Dibs out into his out-stretched hand. He quickly pops them into his mouth. He chews. She's chewing too. They chew together. He likes them and she seems pleased that he has validated her food choice. She glances at his pretzel and he starts to turn it in his hand as we come in for a close-up of him with his pretzel. He muses as to the fate of pretzels. The scene changes drastically to bizarre middle-ages couple in their backyard. Their dress, manner, and mode of speech indicate that they are not very sophisticated, probably never went to college. The man takes a pretzel and throws it like a horseshoe. Amazingly, he gets a ringer! Both of them make excited noises now. The man does some faux Karate kicks as well. Finally, we cut to a shot of a Pretzel on a table, a hand places a plastic container of Dibs in front of the pretzel. The hand comes back to take a Dib out of the container. The slogan reads, "Do Dibs Instead"

Transcript

What are you eating? Dibs, bite-size ice-cream snacks. Can I try some? Those are good! Kinda makes you wonder what's going to happen to all the giant soft pretzels in the world. There you go baby. OK. Keep your eye on this now. Wa-hoo! I'm on fire! Dibs, bite-size ice-cream snacks. Do dibs instead.