A green screen with the Dannon Activia logo on it splits across so that we're left with green banners on top and bottom. A woman, in close-up is talking somewhat awkwardly about being irregular. A caption reads, "Helps relieve temporary symptoms of bloating and irregularity." The conversation shifts to different groups of women, but continues along the same trajectory. A caption now reads, "Scientifically proven to help with slow intestinal transit when enjoyed daily for two weeks as part of a healthy diet and balanced lifestyle." There's two women on the street, then three in a hair salon under dryers. Then, two women sitting close on a couch. The caption shifts to say, "Up to $12 will be reimbursed. Offer valid from 3/15/07 through 7/31/07 on specially marked packages. For full rules go to Activia.com". We see a woman eating some Dannon Activia yogurt. We see two young girls walking on the beach. The final shot shows a multi-pack box of Dannon Activia with a caption that reads, "Take the Activia challenge. activia.com"
Transcript
Sometimes, I feel irregular, bloated. Does that ever happen to you? Not lately. I took the Activia challenge. Eat it every day for two weeks. It works or it's free. Heard about the Activia challenge? I told you!
20-Jun-2007 9:27am 20-Jun-2007 2:56pm last update by bill
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Comments:
stella k mcnaughton
posted 5-Mar-2008 3:41pm i feel much better after consuming your product
Anonymous
posted 13-Mar-2008 11:56am Rita from Norristown
I've tried Activia but find it upsets my stomach sometimes - is this usual?
maryanne
posted 19-Sep-2008 9:58am i've been eating this every day for over a year - while i enjoy it and like the taste, it did absolutely NOTHING for my digestive system - it is a true case of false advertising!!!
Anonymous
posted 26-Nov-2008 1:17pm I was wondering if the date that is on the dannon yogurt that I bought is ok after the date. Could you email me back? I never would eat them after the date. Is that ok or what?
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