We're shown a screen that's split between a man talking to us on the right and some moving lettering and graphics on the left. The graphics are primary colors with green primarily and some yellow and blue. As he speaks, the key points of what he's saying are shown on the left. Also, the phone number, 1-800-641-7136 and the website countrywide.com . The man gesture with his hands a lot as he speaks, often making downward motions. The cut to a close-up shot of his torso. He also has a lot of head movement. Finally, we see the Countrywide logo against a white background, with a caption that says, "HOME LOANS 1-800-641-7136 Visit Your Local Branch countrywide.com". Then, there's a lot of small print.
Transcript
Homeowners, want to refinance to get cash? Countrywide has a great reason to do it now. A no-cost refi. It has no points, no application fee, no credit reporting fee, and no third party fees. No title, escrow, or appraisal fees. Absolutely no closing cost. So, you wind up with a lot more cash. Call now and ask for a no cost refi. We're America's #1 home loan lender. And no one can do what Countrywide can. Call 1-800-641-7136.