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Citi - Norway




Description


We see the Citi logo with a ship on the water with clouds and mountains behind it. Then, a shot of a father and son standing by the railing of the ship, happy. Now, the father is next to a young Norwegian man in dress uniform; the son is taking their picture. Next, they are in what appears to be a Viking museum. There is the end of a great yet narrow wooden ship in front of them. We see a Citi-card being give to a bartender and the son brings over some large beers. Then, a close-up shot of a fish head with some sausages. It has been brought to their table. The son pushes it toward the father who has a worried expression on his face. A new shot shows the father and son in a rowboat, some shoreline building are visible behind them. They are both wearing sweaters. Then, they are standing on a ledge with mountains around them and water below in what is probably a fjord. Then a shot of the son watching the father dance around with people wearing traditional clothing. Next, we see father and son walking through the hall or records, with shelves and bookcases everywhere. As the view one of the books, they have a look of disappointed or surprise. They are not Norwegian, but Swedish. They are back at the shore again, buying tickets to Stockholm, Sweden with the Citicard. The father smiles. The final shot shows the ship on th water again. We see "What's your story? We'll help you write it" and a picture of a silver Citi card. This rotates into a Citi logo with a "let's get it done" slogan under it and "citicards.com" in the bottom corner.

Transcript

So, I asked my dad where he wanted to go for his 60th birthday. Norway, he said, the land of our ancestors. We drank a pint an Ibsen's favorite pub. We sampled the local fare. We got new sweaters. I feel like yodeling. It was the trip of a lifetime, my dad said, until we went to the hall of records and discovered we were actually Swedish. Two tickets to Stockholm please. Whatever your story is, your Citi-card can help you write it. Citi, let's get it done.




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  13-Nov-2007 3:03pm
  13-Nov-2007 3:04pm last update by bill


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Comments:

Anonymous
posted 24-Nov-2007 4:59pm

I am very taken by this commercial, especially since I believe I know the man who plays the role of the father. Can you confirm the actor's name? I believe it is Norm Golden of NYC.
Anonymous
posted 13-Dec-2007 9:04pm

Yes, it is Norm Golden
Anonymous
posted 28-Dec-2007 11:41am

WHO PLAYS THE SON?
Anonymous
posted 30-Dec-2007 9:30pm

andrew hawtrey plays the son (mug root beer, liquid plumr, nfl network commercial actor)
Anonymous
posted 1-Jan-2008 5:34pm

Are you sure? I think the actor playing the son is named Scott.
Anonymous
posted 1-Jan-2008 10:32pm

Citi needs to get the geography right - there is no way to get to Stockholm from Norway by boat!!! Unless you go the long way - to the Atlantic, past Denmark, up the Baltic, and then to Stockholm.
Who wants to deal with a company that is so sloppy in their advertising???
Anonymous
posted 1-Jan-2008 10:37pm

Do Norwegians yodle??
No more than Minnesotans.
Yodling belongs to the alps - and that's in a different part of the world.
Figure it out. Yes, let's get it done, let's get accurate, or at least with it.
Who is in charge of this ad at Citi? We'd like to contact them/him/her/it.

maya
posted 17-Jan-2008 11:14pm

I love this commercial. I could care less about blatant geographical/cultural errors. The advert just makes me giggle every time I see it. It's warm, humorous and entertaining. Everything a good commercial ought to be.
Anonymous
posted 22-Jan-2008 2:00pm

The actor playing the son is not Andrew Hawtrey
Anonymous
posted 17-Feb-2008 7:59pm

who is the actor that say, "let's get it don, " at the end of the commercial?
Anonymous
posted 19-Sep-2008 2:17am

I want to meet the actor who plays the son. He looks exactly like me. Seriously... hes my doppleganger.
Anonymous
posted 25-Oct-2008 8:12pm

What kind of a fish is that? It doesn't look very good to eat.




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