White text is overlayed on top of a out-of-focus scene of a kid riding his skateboard in the background. An announcer reads the text to us about how Children's Claritin is safe (unlike some other cough medicines for kids). A transparent page-like effect is pulled across the screen and the background is no longer blurry. It's now in vibrant color, showing a kid flying through the air on his skateboard. Next we see a mom-like person holding some Children's Claritin in her hand, telling us it's safe. A caption reads, "Among leading OTC children's allergy brands." We see more shots of a couple boys riding up the side of a skateboard park, having a great time. Now, we see a close-up shot of a skateboard with Children's Claritin boxes on top of it. A caption reads, "Use as directed.", the mom reads the caption in red at the top. The final shot is a sweeping shot as we move in for a close-up of the mom telling us Children's Claritin is great as she holds it up for us to see. The caption says, "Live Claritin ClearŪ" above her as she smiles.
Transcript
Questions have been raised about children's cough and cold products. There's no question Children's Claritin is proven safe. Only Children's Claritin provides non-drowsy allergy relief proven safe and effective for kids 2 and up. Let your kids live Claritin clear.