We start with a dark brown background and the gold Century 21 logo with the words "Why Gold?" under its roof. The lines from the roof split apart to form a boarder around a shot of a Century 21 person who is talking to us about why Century 21 uses gold as it's color. He's African-American. He speaks simply, easily, matter-of-factly to us. It's short and to the point and when he's done, the logo collapses back on itself to show the full Century 21 logo (a very clean and appealing logo, I must say).

Transcript

Gold is more than just a color for Century 21. It's a standard. So much of my job is about things you don't see. So that when that sold sign goes up, you struck gold. Century 21, the gold standard.