A red curtain quickly separates to reveal a box of Ritz crackers. An outlined red cartoon character grabs the box, takes a cracker and bites it. He zips away, then pulls a lever. Spotlights appear with crackers giving off the light. Then, a theater entrance is drawn in. Again, like everything, it's mostly in Ritz red, with outlines for form. A limo drives up, the door opens and a Ritz cracker pops up. It's taking up most of the screen now. There are women's feet visible below it. I'm not sure if we're suppose to think the cracker has feet or if it's just blocking a woman behind it. Ah, the cracker moves and turns out to be a woman's umbrella. She has two kids too. Her dress if made of crackers, hubba hubba. Camera flashes go off as she's on the red carpet. New shot, layers of something descend to form a cracker (I guess that's what makes it flaky). Then a golden drop hits the cracker just as they say "buttery". As the say love a heart-shaped piece of cheese appears on the cracker and an outline of a cartoon man and woman are drawn on either side. They each open their mouth ridiculously wide, then bite half of the giant cracker. Pan back and they are on the movie screen, holding a box of Ritz. The box spins to a now show of just the box and the final messages.

Transcript

We are premiering the best tasting Ritz ever. *crunch* We're gonna Ritz it up. We're gonna rock it up. Yeah. We're gonna snack it up. We're gonna tape it up. We're gonna inch it up. And, have a ball tonight. Ow Now, with even more of the flaky, buttery melt in your mouth Ritz taste you love in every bite. We're gonna Ritz it up. And, have a ball tonight. Ritz it up, with the best tasting Ritz ever.