This ad opens with a guy on his mountain bike, riding across a rocky dessert setting. He rides all around, exerting himself. He rides through a puddle of water, sending up a splash just before the cut to a shot of the Bayer Nutritional Science box. This morphs into a computer graphic of a body, then zooming in on the heart. Lots of words are floating around as well, including the product name and Bayer logo. Also, there's some disclaimer that's hard to make up, but it something like, "As part of a heart healthy diet. Blood pressure levels... This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent disease." As the voice-over lists the benefits of this pill, moving words appear highlighting the key phrases. Then, we're back watching the guy on the mountain bike as the shot moves back to show a wide show of where he is, with snow-capped mountains in the background. Finally, five Bayer Nutritional Science product boxes are lined up over the scene and the website address is shown as well.

Transcript
Your heart is the engine that drives all the rest of you. You need to keep it vital. Introducing a new supplement: Bayer Nutritional Science Heart Vitality. Uniting science and nutrition to help lower bad cholesterol and help maintain healthy blood pressure with phytosterols and folic acid. Where will your vital heart take you? Find out more at bayernutritionalscience.com . Uniting science and nutrition for your vitality.