This commercial opens to a dark scene of a couple in bed, not being able to sleep. The wife is sitting up while a lamp animates and shines in her face. The husband is face down in his pill, eyes wide open. He gets up and is immediately attacked by two swinging lamps shining in his face. He puts his arms up in self defense. Exasperated, he pulls the red covers over his head. We cut to a screen showing the Ambien logo. The "CR" descends to join it. It says "Zolpidem Tartrate Extended release" under it, then some about the dosage and "Available by prescription only". This shot shifts to a shot of the couple in bed with a giant pill hovering over them. The pill dissolves and sprinkles it's fine powder over the bed, changing the color of the bedspread to match the yellow (first layer) then then white (second). It says "Effective up to 7 hours in clinical studies." under the bed now. Next is a shot of some city high-rises with lights on, the light all start going out. There's a quarter moon in the corner too. A message at the bottom of the screen echoes the voice-over, "Can be taken for as long as your provider recommends." We then see a couple close-shots of wife, then husband sleeping peacefully. In a wide shot of the bed, the annoying lamps are no longer moving or shining their light in the faces of the restful couple. Now we see shots of the wife waking up with a big smile on her face. It says "See our ad in Cooking Light" at the bottom of the screen. She gets up and stretches her arms. The husband also rises, smiling. It says "Individual results may vary" now. She playfully messes with his hair. Now, some shots of them getting ready to go out for the day, happy and well-rested. As they walk out of their home, you can see that they actually have a white picket fence. I'm not making this up. They kiss, but not on the lips. She waves in a rather noncommittal way. The exit shot is a yellow-background with the full Ambien CR logo. The slogan "A good night's sleep from start to finish." is shown. Also, "1-877-4 AMBIEN CR", "AmbienCR.com" and "sanofi aventis"

Transcript

Some of us need help falling asleep. Even more of us need help staying asleep. A lot of us need help with both problems. But a good night's sleep doesn't have to be an on-off thing anymore. From the makers of the most prescribed name in sleep medicine, comes controlled-release formula, Ambien CR. It's the only one with two layers of sleep-relief. The first dissolves quickly to help you fall asleep fast. Plus, unlike other sleep medications, there's a second layer. It dissolves slowly to help you stay asleep. Ambien CR is a treatment option you and your health care provider can consider along with lifestyle changes. And, can be taken for as long as your provider recommends. Until you know how Ambien CR will affect you, you shouldn't drive or operate machinery. Be sure you're able to devote seven to eight hours to sleep before being active again. Side-effects may include next-day drowsiness, dizziness and headache. It's non-narcotic. However, like most sleep medicines, it has some risk of dependency. Don't take it with alcohol. So, ask your health care provider about controlled-release formula, Ambien CR. Remember, CR for a good night's sleep from start to finish.