The setting is a research lab. A man in a white lab coat is talking to us from behind a table. The table has a box of All-Bran Yogurt Bites on it, plus various technical items. He gestures as he talks. There's a close-up, then a shot of the sign on the wall that reads, "FIBER RESEARCH LAB". He shows off the silly fiber products to us. We see some other people in the lab, walking around in white lab coats. With the googles on, he starts talking like a robot, then points to someone out of the shot for "Bill". Then, he changes is tone as if he's confiding with us. He tells us how he likes All-Bran Yogurt Bites. He eats some of them. There's a close-up of the cereal, then of him holding the box. He flips it over to show, "2 Weeks, Feel the Difference". At the end he seems to wonder why he just told us all this since it could put him out of a job.

Transcript

People will do just about anything to keep from having to eat to get their fiber. That's why we've worked hard to develop things to help them. The famous fiber patch, that was mine. Fiber pops, the near award winner. Fiber optics. Fiber, fiber. Bill, he's part fiber. For me, I just go with these All-Bran Yogurt Bites. Crunchy flakes with yogurty clusters. Mm, I wish I had the pattent on these little guys. And, with three times as much fiber as the leading supplement. I mean, if everyone tried these for a couple of weeks, what would they need me for?