This ad shows a guy sitting by a window with a small table behind him. There's a blue Aleve-colored banner above and below him. The lower banner starts out saying, "Marty Couret / Seattle, WA" then switches to say "New Aleve Liquid Gels" as he talks. They make a cut to show him running, it looks like he's near some docks or warehouses. Seattle apparently isn't know for its scenic beauty. They cut back to a shot of Marty when he says "Ouch" repeatedly. Then, as he talks about discovering Aleve, the come in for a close-up shot. Then, back to the original shot and another shot of just his legs as he runs by the lovely Seattle warehouses. He runs past some dingy railroad tracks, another Seattle attraction. Then, we're back to the original shot of him at his home. The lower banner mentions AleveDifference.com"

Transcript

My name is Marty Couret and my knee is where it hurts. If I don't run for a few days, I get kind of dark and gloomy. My wife will literally hand me my shoes and say, "It's time for you to go for a run." Around the 5 or 5 mile mark, my knees start saying, "ouch, ouch, ouch!" Recently, what I discovered was, um, the Aleve Liquid Gels. Actually, I was very impressed. They do hit quickly and they're strong. They do the job. So, I was able to function the day after a 4 hour run. I try and uh whoop it up when I'm out there running. Throw out some rebel yells, let people know where I'm at. You're running along on a run and you go, "Whoooo!" That's my secret weapon.