This ad has various, older women dancing around in long blue translucent scarves. They often pause to look directly at the camera, at us, and smile. The are happy, and they are multi-ethnic (white, Asian and black are all represented). When they give the info about fractures, a message appears that says, "Based on the 2004 Report of the Surgeon General on the Bone Health and Osteoporosis" Also, "Some risk factors for osteoporosis include Caucasian or Asian race family history, small frame and smoking. They show the Actonel logo, with "(risedronate sodium tablets)" under it. Then, "For the prevention and treatment of postmenopausal osteoporosis." There's a computer graphic of a cord with a wisp of blue scarf labeled Actonel deflecting red balls when they talk about it blocking cells that make bone fragile. It says "Individual results may vary" at this point too. There's a shot of one of the older women in the garden with a young woman. Here it says "Prescription only" in the caption. There's some more dancing with blue scarves, then a woman playing a cello under a tree. More blue scarf dancing, then an older woman walking with a child. It says "See our ad in Family Circle" in the caption. More blue scarf dancing, then the logo again. Finally, it shows an older couple dancing together nest to a fountain. The last shot is the logo with Actonel.com and 1-877-Actonel under it.

Transcript

These bones carried three kids, and now carry two grandkids. These bones bent to tie a thousand laces and still give a thousand hugs. Are bones are our foundation. But, did you know that one out of every two women over 50 will suffer a fracture due to osteoporosis in her lifetime? Which means, if you're postmenopausal, now may be the time to act with Actonel. Prescription Actonel helps protect our bones from fracture by helping to block cells that can make bones fragile. You should not take Actonel if you have low blood calcium, severe kidney disease or cannot sit or stand for 30 minutes. Follow dosing instructions carefully. Stop taking Actonel and tell your doctor if you experience difficult or painful swallowing, chest pain or severe or continuing heartburn. As these may be signs of serious upper digestive problems. Talk to your doctor about how to prevent and treat osteoporosis with Actonel. These bones once did the go-go. And, they're still going strong. Help protect your bones. Act now, with Actonel.