This ad opens with a scene of people in a grove. They are standing on ladders, picking fruits from the trees. But, the trees don't have fruit, instead they have 7up cans! There's a show segment where a man is cleaning dirt off a 7up can. While this might normally not be very appealing, when you're trying to show people that your product is natural, a coating of dirt really helps! Next, we see a blonde woman holding up some greens with 7up cans hanging on the roots like potatoes. Then, we're at a farm stand where a handsome young man helps a dark haired woman select and weight her 7up cans (in a bushel nearby). Then, there's a semi-class shot of lemons and limes, some cut in half, splashing along a clear surface with water spraying every which way. The next shot shows a man in a white t-shirt and farmer's hat drinking a 7up in a field of greens. Cut to a close-up of the top of a ice-filled glass with 7up in it. It's bubbling like crazy, have some carbonation! The final exit shot shows a can of 7up and a full glass with ice next to it. They are sitting on a clear, watery surface and there's citrus branches across the top. The text says, "100% natural Flavors 7up.com".

Transcript

Announcing a whole new reason to pick 7up. We stripped out all the artificial flavors and preservatives. With 100% natural flavors, it now tastes better than ever. Refreshingly crisp 7up with 100% natural flavors.